01Flagship case / 2025—Present
Soportes STAR
One year shaping a consistent brand presence across seasonal campaigns, social media, product communication, motion and physical touchpoints.
View case study ↘LAXLALOEduardo Cuevas — Senior Motion & Multimedia Designer
Ideas en movimiento. Vida afuera. / México
Art Direction ✦Motion Design ✦Video Editing ✦3D ✦Visual Systems ✦AI-Assisted Production ✦
8+Years creating visual work
360°Brand, motion, video and 3D
01Year of end-to-end brand ownership
GlobalRemote-ready creative practice
Showreel
Selected sequence
Sound on
Motion / Editing / 3D
FRAMES WITH
INTENTION.
A compact view of my approach to rhythm, composition, identity and visual storytelling.
View the project on Behance ↗Selected work
2018—2026
Cases, not just outputs
01
02Identity in movement
Motion & 3D Systems
Logo animation, compositing, product visualization and visual experiments built through After Effects and Cinema 4D.
03Editing & visual storytelling
Audiovisual Worlds
Branded, cultural and entertainment pieces created for screens, social platforms and live experiences.
04Character-led brand system
Machetín
Turning an occasional mascot into a flexible brand asset for campaigns, motion, events and customer-facing communication.
053D / Look development
Selected Worlds
Modeling, lighting, texture and atmosphere studies that extend my visual language beyond two dimensions.
Case study 01
Soportes STAR
Mexico / 2025—Present
01
ONE YEAR BUILDING
A BRAND THAT
MOVES AS ONE.
Role
End-to-end creative ownership
Scope
Art direction, design, motion, video, social and AI-assisted production
Cadence
Seasonal campaigns with approximately five core assets per campaign
Impact
Stronger social media visibility and a more consistent brand presence
The challenge
Create a recognizable visual voice for a technical automotive brand while keeping communication useful, fresh and adaptable across product, culture and retail moments.
01 / Direction
I translated commercial priorities into visual territories that could work across campaigns without losing the brand’s technical, trustworthy character.
02 / System
Each campaign was developed as a coordinated set of approximately five pieces, designed to adapt across formats instead of operating as isolated posts.
03 / Evolution
The work expanded from social communication into motion, packaging, event applications, product storytelling and a more active use of the Machetín mascot.
Character system / AI-assisted productionMachetín
A recognizable mascot extended across campaigns, motion, events and customer-facing communication.
The value
NOT A COLLECTION OF POSTS.
A REPEATABLE VISUAL SYSTEM.
The project demonstrates sustained creative ownership: understanding the business, establishing consistency, adapting quickly and giving every campaign a recognizable place inside the same brand world.
Experience
Selected collaborations
Mexico / Remote
FROM SINGLE FRAMES
TO COMPLETE
VISUAL SYSTEMS.
My experience spans agencies, brands, cultural projects and freelance production. That range lets me move from concept to delivery while keeping the work coherent across formats.
01
Soportes STAR
02
Junta de Caminos del Estado de México
03
Universidad Panamericana
04
Hacienda Cantalagua
05
Hubble Monterrey
06
Galea
07
Tangible
08
Finvita
( About )
A DESIGNER WHO
THINKS IN SYSTEMS
AND MOVES IN FRAMES.
I am Eduardo Cuevas, a Mexican digital artist and senior multimedia designer with 8+ years of experience in art direction, motion graphics, video editing, 3D and visual storytelling.
01
Art Direction & Visual Systems
02
Motion Graphics & Video Editing
03
3D, Compositing & AI Workflows
After EffectsPremiere ProCinema 4DHoudiniPhotoshopIllustrator