Case study 01
Soportes STAR
Mexico / 2025—Present
01
ONE YEAR BUILDING
A BRAND THAT
MOVES AS ONE.
End-to-end creative ownership
Art direction, design, motion, video, social and AI-assisted production
Seasonal campaigns with approximately five core assets per campaign
Stronger social media visibility and a more consistent brand presence
The challenge
Create a recognizable visual voice for a technical automotive brand while keeping communication useful, fresh and adaptable across product, culture and retail moments.
I translated commercial priorities into visual territories that could work across campaigns without losing the brand’s technical, trustworthy character.
Each campaign was developed as a coordinated set of approximately five pieces, designed to adapt across formats instead of operating as isolated posts.
The work expanded from social communication into motion, packaging, event applications, product storytelling and a more active use of the Machetín mascot.
A recognizable mascot extended across campaigns, motion, events and customer-facing communication.
The value
NOT A COLLECTION OF POSTS.
A REPEATABLE VISUAL SYSTEM.
The project demonstrates sustained creative ownership: understanding the business, establishing consistency, adapting quickly and giving every campaign a recognizable place inside the same brand world.