EDUARDO
CUEVAS NIETO

Marketing & Communications Administrator

Art Direction, Motion Design & Content Strategy functions

• Lead the end-to-end creative content strategy for social media, defining concepts, messages, key visuals, copy, audiovisual style, formats and publishing calendar.
• Conceptualize and execute approximately four weekly posts, including static graphics, carousels, reels, stories, motion graphics and audiovisual content.
• Produce approximately 20 videos per month, ranging from 30 seconds to two minutes, managing concept, filming, editing, motion graphics and final delivery.
• Developed integrated campaigns including World Cup 2026, Mercado Libre, Retail Coverage, Machetín Virtual, INA PAACE and RUJAC.
• Updated the official logo by removing its former chrome and beveled treatment; the new application was approved by General Management.
• Reactivated Machetín as a communication asset and developed a graphic system based on the Soportes STAR star to unify campaigns and brand applications.
• Create printed, promotional and audiovisual materials for trade shows, internal communications, presentations and training.
• Combined Facebook and Instagram views grew 456% from April to June 2026 versus the same period in 2025, with an approximate 80% organic and 20% paid distribution.

Content Creator

• Produced approximately 12 graphic pieces per week for Universidad Panamericana, Hacienda Cantalagua and BFA, an accounting services firm.
• Developed content for Universidad Panamericana’s business graduate programs, following its identity guidelines and proposing compositions based on its graphic system and iconography.
• Designed social media content in Photoshop, wrote copy and scheduled posts through Meta.
• Prepared content calendars and coordinated reviews with project management and account leads before publication.
• Maintained visual consistency across approximately four weekly posts per client.

Community Manager

Multimedia design, motion graphics & visual communication

• Managed the visual communication of Galea Sociedad Civil, Tangible Consultores and Finvita independently.
• Proposed campaigns, content and graphic directions for all three companies without an intermediate creative lead.
• Produced approximately nine weekly pieces across the three brands, including graphic design, photography, video editing and motion graphics.
• Created photographic and audiovisual event coverage for political communications and digital distribution.
• Designed the visual experience and interface and kept the Galea, Tangible Consultores and Finvita websites updated in Wix.
• Managed content production and publishing with Photoshop, Premiere Pro and After Effects.

Audiovisual Production Lead

• Produced audiovisual content for the DOMVZ and Forvm Zina venues using Premiere Pro and After Effects.
• Collaborated with the creative team on branding and communication proposals for Triple A, Moenia, Pancho Barraza and Festival Tarab events.
• Developed social video and audiovisual pieces for outdoor advertising screens in shopping centers.
• Contributed to materials officially approved and used to promote the events.